Importance of a website for businesses

Dec 14, 2020 - Views: 2471

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It’s not a coincidence that there are more and more businesses, even small local ones, have their own websites. That is, of course, due to the tangible benefits of websites to businesses on a wide range of aspects. Check out this article “Importance of a website for businesses” to know what makes a good website crucial for your business in this digital era.

importance of a website

There are more and more businesses, even small local ones, that have their own websites

Consider a website as your online business card or your online company address. And that’s where your customers can find you, look for information about you, and even get in contact with you.

Obviously, a lot of your customers are already on the internet, without an online presence, you won't be able to reach them and create your online visibility and credibility. To understand more about the importance of a website for a business, keep reading on to find out its enormous benefits listed right below here. 

Importance of a website for a business

Here are the benefits of a website for a business. Learning about them is the best way to know how important a website is, especially when it comes to doing business. 

Establish credibility and build trust

A website is a place where clients, customers, and associates can find you and learn every basic thing about you such as what your business is about, its history, missions, visions, contact information, and more. It is also a good place to showcase your best testimonials and introduce your team. 

importance of a website

Importance of a website for businesses: Websites help establish credibility and build trust

By helping your customers or clients get to know your business, you’re working to build trust, which is a crucial step in establishing long-lasting customer relationships. According to a study conducted by marketing company BrightLocal, 36 percent of clients trust a company more if they see the website. 

24/7 online presence and accessibility

Websites are the major point of access to those using the internet. Of course, having a website doesn’t ensure a surge of visitors but it definitely put your business’s presence on the internet 24/7. 

One of the primary advantages of having a website is that it’s accessible to anyone, anytime, anywhere. Websites are always at work so even during non-business hours, the customers can access your website and get any information they need. That's the very big importance of a website for any business. 

Set yourself apart from the competition

Not only does the website give you an opportunity to establish credibility and build trust, but it also helps you set your business apart from the competition. 

Each business website’s content is unique. That means your website is the perfect place to tell your leads and customers what makes your business different from those who offer similar services and products. 

importance of a website

Websites also help you set your business apart from the competition

If your competitors have a website and you don’t, then you know that you will likely lose customers who are determining which business they wanted to choose. But if you have your business website and your competitors don’t, well you are staying ahead of your competition.

Make your digital marketing efforts easier

Marketing has a crucial role in the expansion of all businesses. And the importance of a website for digital marketing is relevant to almost every aspect of your strategy and campaigns. 

As a center of your online presence, any type of communication, advertisement, or piece of content that you put online aims to drive customers back to your site. From content marketing, social media marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, and more, every digital marketing effort of you will be imperfect without a website.

importance of a website

Having a website makes your digital marketing efforts easier

You can think of your website as a “home base” where you can send customers to whenever they want to buy something or learn more about your product or service. 

Consider social media marketing, well, you know that despite using third-party social media websites to reach and engage with the customers and audience, you still need to have a place to send them to when they want to know more about your business, right? That’s quite similar to the way you do SEO, SEM, email marketing, and more. 

Be a part of your SEO practices

Do you know that 93 percent of business purchase decisions start with a search on the search engines? And do you also know that most users don’t browse beyond the top 10 first results when they search for something on the search engines? That’s why SEO matters!

The importance of a website for SEO lies in the way it works. When people use search engines like Google, Bing,  .., to research brands, products, services, or anything else, like mentioned recently, the search engine displays a list of web pages that are relevant to the topics. 

importance of a website

Do you know that 93 percent of business purchase decisions start with a search on the search engines?

If you want to get some of the online traffic to your business from search engines, you need a website to drive that online traffic back to. The better you optimize your website for search engines, the more chances your business has to reach new customers.    

Help generate more sales and revenue

Sales are vital to all businesses. By having a 24/7 online presence through your business website, you’re able to reach a giant number of customers from any corner of the world. 

In fact, your website offers a great channel for sale. Not only does your website help you sell your goods and services directly but it might also provide customers with useful information and content that convince them to make a purchase or encourage them to visit a physical store to buy the products.

importance of a website

The importance of a website for sales lies in the way it helps you reach a lot more customers

So, you know the more customers you can reach online, the more opportunities for you to increase sales. When your sales increase, that means your revenue is also likely to gain a big boost.

Of course, developing and having a website doesn’t automatically drive paying customers to your business. But, through SEO efforts, you can enhance your chances of bringing in qualified leads who tend to make a purchase.  

Improve customer satisfaction

Poor customer service is one of the main reasons causing customers to switch to your competitors. Having a website with a good web support system, you will be able to offer your customers better support. 

You can create things like FAQs, a knowledge base, written guides, video tutorials, ticket support, live chat, and chatbots on your website so that your customers will get your assistance and support whenever they need it. In that way, your customers won’t suffer any significant delays in contacting you, helping improve customer experience and customer satisfaction as well.

importance of a website

By having a website with a good web support system, you will improve customer satisfaction

When you have help and support available on your website, you can direct your customers and users to relevant pages to get the guides, which saves you a lot of time and effort for sure. The importance of a website for businesses is not overstated at all here, right?

Due to the benefits of a website for businesses listed above here, well, it’s crucial to have a website in this digital age, isn’t it? But to be honest, just a website is never enough for your business to stand out from the crowd. What you really need and should have is a great, strong website that is able to deliver the best user experience. In the next part of this writing, we will find out what elements a business website should include. 

See also: 11 different types of websites and their uses

Key elements a professional business website should have

After learning the importance of a website for businesses, it’s time for us to find out what makes it deliver good impressions to visitors. Right below here are the five important elements you need to think about and make sure having them when launching a business website:

  • Simple navigation. It should never be hard for your visitors and customers to find what they are looking for on your website without clicking around several times. So, when making a website, you need to make sure that the navigation menus are clear and simple enough to help visitors find what they are looking for as quickly as possible. 

  • Quick page load time. If your website can’t load within a few seconds, then visitors tend to abandon it, causing a high bounce rate for your site. That’s a very bad thing that no one wants to happen when making and operating a website. That’s why it’s vital to monitor and perform website performance optimization techniques both before the launch and after the site goes live to ensure quick loading times. 

importance of a website

It’s vital to perform website performance optimization techniques to ensure quick loading times

  • Search Engine Optimization. Both your website structure and content need to be optimized for Google and other search engines so that it will gain a better ranking on SERPs. And about why SEO matters, we mentioned that above recently, you can scroll up to see how important SEO is.

  • Helpful content. Your website should deliver visitors helpful, informative content that helps them better understand your products and services. Besides, it’s better if your content emphasizes relevant keywords that your leads and consumers often use to research your industry or the types of products or services that you offer.

  • Attractive design. Your business website also needs to have a great look with attractive design, using images and colors that align with your brand while being pleasing to the eye. 

Of course, here are just basic elements for a professional website. It’s not easy to make and operate an effective website that delivers the best user experience. That is because there are so many different factors affecting the operation of a website, especially when it comes to the technical aspects. Check out this article if you want to know about major types of website tests to perform and important things to test before launching a new website


Here are things to know about the importance of a website for businesses that we wanted to introduce to you in today’s article. After all, you now know that a website does offer great benefits for businesses, right? Besides, we also recently shared with you some key elements a professional business website should have, hope that they were useful to you. 

And that’s all for now. If you are running a business and still don’t have a website, well, now might be a good time for you to have one. Keep in your mind that there is a wide range of different types of websites and their uses, so it’s necessary to go for the ones working best for your businesses.


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