How to sell clothes online in India?

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What will you need to do if you want to become the next Masaba Gupta? You do not need a fashion design degree to sell garments online in India, but you do need to be clever about it!

How to sell clothes online in India? In this brief article, we will disclose all needed information about selling clothing online, getting more consumers, and finding the best clothes-selling platform.

How to sell clothes online in India

How to sell clothes online in India?

How to sell clothes online in India?

Apparel is one of the most popular categories for online shopping. Since 2014, clothes have accounted for nearly 14 percent of the net internet retail market, trailing behind electronics. 

So, How to sell clothes online in India? To get started, you should take a look at the brief step by step below. 

  • Choose the fashion/clothing line you intend to sell

  • Obtain raw materials, equipment, and an estimate of the cost of production per product.

  • Locate a label printing company.

  • Create a social media account (s)

  • Create or join WhatsApp groups.

  • Create an online store or a website.

  • Looking up a logistics partner.

  • Maintain a good client retention plan on hand.

However, the important thing is you need to determine what types of clothes you sell. Let’s build up a positive business plan. You can take reference with 5 business plan templates below to get start your online business. 

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  1. Using social media to sell clothes online

Thanks to the internet, people can do more things online than we used to think, and sell clothes online is one thing like that. You just need the fastest internet connection speed and do online business. First of all, you should take advantage of social media to sell clothes online. 

Social media has built its own world. It is a treasure of information for anyone selling clothes, but it is also a crowded industry with a lot of competitors. However, you must begin somewhere. For company owners, social media provides various advantages. You may start an online clothes business on Instagram or Facebook.

How to sell clothes online in India

Social media is a treasure of information for anyone selling clothes, but it is also a crowded industry with a lot of competitors

Top social media you can choose to promote your online shopping

  • Instagram: 

How to sell clothes online in India

Instagram is one the most popular social media platform to sell clothes online

Instagram is an excellent place to start if you want to sell items to young people or teens. This platform is heavily reliant on visual images, as we shall see in subsequent chapters.

  • Pinterest:

This useful tool allows you to link to your online business and is a terrific networking platform for men and women aged 20 to 60.

  • Youtube:

How can sell clothes through this video-sharing platform- Youtube? HYPERLINKS! And, of course, use your imagination! You may style your own garments and post video and promotional information about your company on YouTube. The site is used by approximately 5 million individuals every day, so make use of it.

  • Facebook:

Men and women of all ages are welcome. You may exhibit your items and SELL them on the site in a variety of ways.

For example, here is how Sangeetha Rajesh, creator of Sangeetha Kalamkari Studio, developed a 50-lakh-plus business selling sarees on Facebook LIVE!

Sangeetha is one of many innovative Indian entrepreneurs who are making a difference via their business practices. Facebook is the most popular social media network for the average person. You may not enjoy using it, yet it is beneficial to your brand.

Sangeetha Kalamkari Studio LIVE Facebook show features stunning sarees and a LIVE demo from Sangeetha Kalamkari Studio. Sangeetha sells 100+ sarees to over 80,000 Facebook LIVE viewers in less than 2 hours. The prices of the sarees range from 5000 to 30,000 rupees.

How to sell clothes online in India

Sangeetha sells 100+ sarees to over 80,000 Facebook LIVE viewers in less than 2 hours

Social media marketing is not as difficult as it appears. Therefore, you can find out and learn knowledge relating to marketing online, SEO yourself to introduce your online shop to more and more customers. 

See also: Importance of Digital Marketing for the success of a business in India

  1. Create a story for your clothes brand

What is your purpose for selling clothes online? Is there anything promoting you to do this business instead of doing others? Let’s take a note and write a brand story. This thing can make your brand outstanding among other clothes online shops and increase the sale rate. 

Sujata and Taniya Biswas, for example, offer handmade sarees online, that have over 1 million other enterprises in the same field. The Suta sisters, on the other hand, took a different approach. They told a tale about their company's brand.

Every piece of clothes they sold had a fascinating tale about their birthplace, their recollections, nostalgia, and even their particular style!

How to sell clothes online in India

A brand story can make your brand outstanding among other clothes online shops and increase the sale rate

  1. Use images to sell clothes online

Images now are quite important, especially if you are just starting out on social networking. Clothes are no longer merely something you put on.

It is also a part of your customer's brand identification. Customers must have faith in the quality of clothing while purchasing it online. Here are some pointers to help you improve your images:

Step 1: Create ‘fashionable' websites. That should include large, emotive images of your clothing. Especially, they will need to have high quality. 

How to sell clothes online in India

The images of apparel will need to be high quality, large and emotive representing the clothes’ soul

Step 2 – Take photographs that give your brand a personality. Take images of models wearing your clothing at home if you're selling warm, comfy house wear.

How to sell clothes online in India

Take images of models wearing your clothing at home if you're selling warm, comfy house wear

For example, Bunaai, a clothing business that offers festive attire, photographs their models against intense backdrops in order to demonstrate the ethnicity of the brand they represent.

How to sell clothes online in India

For example, Bunaai, a clothing business that offers festive attire, photographs their models against intense backdrops in order to demonstrate the ethnicity of the brand they represent

Step 3 – Show up photos of your customers wearing your clothing.

Do you want to keep your consumers satisfied when you sell goods online? Showcase them! Show off your consumers wearing your clothing to the rest of the world! This way will increase the satisfaction between customers and shop. At the same time, through review pictures, guests can see whether this cloth is suitable for them or not and purchase it. The reason is that the models’ body measurements have still some differences from normal people. 

How to sell clothes online in India

Through review pictures, guests can see whether this cloth is suitable for them or not and purchase it

  1. Attract customers to your clothes brand

Whether you like it or not, changing people's habits is difficult, so you should just accept them. Online payments are not favored in some countries, and online stores that do not provide an alternative lose orders.

People in India and Eastern Europe, for example, still prefer to pay cash on delivery. Even stores aimed at youthful, forward-thinking clients, such as the Anime Shop, have that choice.

Thus, you should try as many ways as possible to attract customers to know your brand. How can you make yourself stand out? What is your story? What is social media? What's the name of your great new website? Yes, but so, too, is your message. With your business, you can give back to society.

Pahartah, for example, sells natural apparel with a strong environmental saving message. Their clothing appears to be simple, basic, and breathable. Sakshi Khanna, the brains behind Pahartah, became interested in the technique of natural dyeing and sustainable clothes; in fact, her daily engagement in the process enabled Paharta to become a reality.

How to sell clothes online in India

Pharoah, for example, sells natural apparel with a strong environmental saving message

A lot of Indian customers prefer this brand apart due to its meaningful message. This is a way Pahartah do to sell clothes online

  • The siblings use local women to assist them with the dying and weaving processes.

  • Sakshi is continuously in contact with weavers from all around the country to learn about and practice eco-friendly methods of producing their products.

  • Pharoah plants a tree in the name of every consumer who purchases a product, so giving back to nature.

Moreover, the price of clothes can make or break the buying behavior of customers. As a result, to sell more and more clothes online, you should offer new customers discounts along with promotions.

How to sell clothes online in India

To sell more and more clothes online, you should offer new customers discounts along with promotions

Consumers nowadays are still seeking good bargains and good value. Offer introductory discounts or deals such as buy 2-get-1-half-price or free gift wrapping for the first three transactions to get customers into your business. These kinds of deals might bring in new clients who were thinking about doing business with you but needed a little push to change their buying habits. Then, keep track of what they buy and which offers they use so you may better target them with future marketing messages that will solidify their loyalty.

  1. Cooperate with a logistics partner to handle your orders

Estimate the number of orders you want to accept. This is determined by your company's business model. According to a storeya.com article, your company model can be: 

  • Print-on-demand

  • Custom cut-and-sew

  • Private label

  • Dropshipping

Orders may be collected through your website or online store. Once you've done that, identify a shipping partner and contact them about a contractual agreement if your purchases are frequent.

How to sell clothes online in India

To sell clothes online in India or all over the world, you will need to cooperate with a logistics partner to handle your orders

When you join up for online platforms like Instamojo (mojoXpress logistics service providers in India) or collaborate with an online shipping platform like DTDC or Delhivery, you can monitor the shipment till it arrives at your customer's door. 

Ending words

So, with a good internet speed test result, a fast internet connection speed can help you do online business more advantageously. The business plans listed above are, for the most part, the fundamentals of selling apparel online in India. Please let us know if you have any additional tips for setting up your clothing business.

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