How to promote my business online for free in India 2021?

Not only in India but also any place all over the world, whichever type of business wants more and more profit. Every business owner wants to bring their products to potential customers. How to promote my business online for free in India 2021? Let’s get started with 8 tips to promote your business for free.

How to promote my business online for free in India 2021

How to promote my business online for free in India 2021?

#1. Tip 1: Determine “what type of websites attract most”

The first action people do before planning to buy something is to search for that product or service on Google. Doing business online means you need to do everything to show your product in front of your potential customers. Therefore, you will need an attractive website to sell your products. How if your product website does not appear in Google search? It means that your business online fails at the first step.

How to solve this problem? First of all, you will need to determine your website types and purposes. There is a lot of information about this thing such as type of websites design, types of websites that make money or what type of websites attract most, etc on Facebook, forums, and other social networks. Choosing the right type of your website can help you achieve success because of the advantages of different types of websites and their uses. 

Choosing the right type of your website can help you achieve success

Besides, optimizing Google search engine relates to SEO terms and it is necessary to hire someone to do that for you. Of course, it is in the case of a medium and small business’s website. If you just want to start up an online website solely, you can learn and do it yourself.

When you finish creating your business website, website performance is considered an essential thing to promote your business online. Bad experiences of your website can lead to the reduction of business online sales. Page loading time is one of the key factors SEOers have to consider when developing a website. The loading time of a page is too long that can cause potential customers to quit their buying decision or move to another same product rival’s website. That is not a thing you want. 

Furthermore, according to many surveys, the number of mobile phone users is often twice or even four times that of PC users that visit a website or surf the Internet. Therefore, to avoid losing potential customers, your website needs to guarantee compatibility or cross-browser testing. In those cases, using a reliable website test-free is effective to identify problems. These websites tests google like MySpeed, GTMetrix or Pingdom can help you identify this.

See also:

• Cross Browser Testing: How important is it?
• Top 5 useful speed website test 2020 needed to know
• Why does the website test become so important?

Therefore, to avoid losing potential customers, your website needs to guarantee compatibility or cross-browser testing

Reading some types of websites static and dynamic along with other relating SEO knowledge, you can tweak your website and get a good rank on Google as well as other search engines. Even if you choose to hire an SEO agency, having a little SEO knowledge is better for you, avoid being cheated. 

#2. Tip 2: List your products in all Indian business directories

Business directories are reliable websites or printed listing of information that write down businesses within niche-based categories. Moreover, in general, many people search for vendors in these reliable business directories. Therefore, listing your products in all Indian business directories will increase the possibility of potential selling products. 

There are 3 popular categories (B2B products, B2C and Software) you can reference these business directories.

• If you sell B2B products, you should add a list of popular business-to-business directories such as IndiaMart, Trade India, and Indian Yellow Pages. 

• If you sell products directly to customers, let’s choose Just Dial, Ask Me, and Get It. These services gain huge traffic and are available for mobile apps. Of course, these sites are free for you to list services as well products.

• If you sell Software, SoftwareSuggest will be a very good directory for your business online. It lists software in various categories like HR, CRM, ERP, etc. 

Listing your products in all Indian business directories will increase the possibility of potential selling products

#3. Tip 3: Promote your product website on Social Media

How to promote online business? It can not lack the appearance of Social Media. All we know, the social media has a massive power that influences customers’ shopping behaviors strongly.  

Nowadays, there are tons of options available online to promote your business, however, most of them can be very expensive. Luckily, there are still many free online platforms but effective in promoting an online business.

For example, you can start up with a business page on Facebook. This fan page is a place for everyone to know you as well as purchase your products. Twitter and Linkedln are also popular platforms to stimulate your local business on the Internet.

Which social media sites are popular in India? 

• Facebook:

Facebook is one of the largest social networks in the world so that you can get more potential customers from this platform. However, a drawback of Facebook is that many small businesses do not have enough budget for advertising camps as big businesses. 

It is recommended you post status continuously on your Facebook page to get a frequency indicator of your page. Moreover, keeping in mind what audiences like and taking notice of the mostnetworks10 tips below

1. Make a post with a purpose for a Facebook user

2. Make use of a content calendar for your Facebook social media marketing.

3. Improve the Visibility of Your Facebook Page

4. Determine the most effective time to post on social media.

5. Video content should be used to promote your business online in India.

6. Maintain a close eye on your Facebook analytics.

7. Use Facebook content ideas to increase the engagement of your post.

Facebook is one of the largest social networks in the world so that you can get more potential customers from this platform

• Instagram:

After Facebook, Instagram is the second good place for you to promote your online business. Keep in mind creating an Instagram business account, linking your business website in the bio of your profile. Furthermore, potential customers will respond positively to you if you are user-friendly and interesting in all posts on your site. 

Continous offers and announcements use the hashtag and find all possible ways to increase your IG followers. An interesting tip is to post funny videos on IG, that can be useful to attract more customers.

• Quora:

Evaluating India is one of its fastest-growing markets with over 70 million monthly unique visitors in English, Quora is available in Hindi, Bengali, Marathi, Tamil, and more. Quora appreciated the Indian market and offered many promotive policies. You can be beneficial from them. 

• LinkedIn:

More than 675 million in India enjoy this Linkedin platform. Therefore, it can be seen as a big potential place for you to sell products. However, you still have to improve your business profile at first to gain people’s trust. 

• Pinterest: 

Pinterest is a social platform with a simple presumption and this is also a growing sector for B2C sectors. Develop your Pinterest business account, gain new followers and show your product’s advantages to both local and worldwide people. 

Whichever platform you choose, frequency is still a key factor. You can gain popularity and loyal subscribers who may be potential customers in the future. Therefore, ideally, you should post every day or at least 3-4 times per week.

Whichever platform you choose, frequency is still a key factor. You can gain popularity and loyal subscribers who may be potential customers in the future

Which video-sharing sites are popular in India?

As we see, visual contents are always more attractive than written ones. Thus, promoting your business online through video-sharing sites is a good idea.

Running advertising camps on these websites or simply, you share product information on various free video-sharing sites like Youtube. But at first, your website video will need to be compelling.  

Remember to include the product name or related keywords in the video's title and description. Once you have uploaded a number of videos, you can create a channel similar to the one we've set up to showcase product tutorials. You will hit the jackpot if you create interesting content that has the potential to go viral, and leads will flood your inbox.

Other popular video sites in India such as Youtube, Facebook, Dailymotion, IGTV, Vimeo, or TikTok. Finding out and choose the most suitable platform for your product website. 

Running advertising camps on these websites or simply, you share products on various free video-sharing sites like Youtube

Popular press release sites in India

Named in some popular press, your business can gain more trust of customers as well as increase the business sale. If possible, you should get in touch with some popular top media to talk about your products. This will be an effective way to promote a local business.

Some press release sites in India you can consider such as News Wire Today, PR Zoom, Did You Knew, or Click Press.

Named in some popular press, your business can gain more trust of customers as well as increase the business sale

#4. Tip 4: Make an attractive deal on Groupon

Groupon is an American global e-commerce marketplace that connects subscribers with local merchants in 15 countries by offering activities, travel, goods, and services. Existing for a long time, both Groupon and Coupon Dunia achieve millions of users accessing their portals. So, if you can come up with an enticing offer with these sites, you can get a large number of buyers for free.

To do that, you will need to contact Groupon and make a deal. In general, you have to accept a good discount ( often more than 30%) along with a commission percentage that belongs to Groupon. After the deal between you and Groupon executives is done, it will promote you. 

Groupon is an American global e-commerce marketplace that connects subscribers with local merchants in 15 countries by offering activities, travel, goods, and services

Because establishing for a long time as well as many people trust, Groupon has a huge database of registered users. Moreover, do not too worry about heavy discounts that can affect your brand. Every big brand out there offers discounts to get as many customers as possible. You just focus on getting more customers.

Conclusion

How to promote online business?  Hope you have your own answer. Of course, there can be more than 4 free tips to promote your business online in India 2021. All you have to do is to think out of the box and become more creative. Try out all abilities you have and you will be successful.