Importance of Digital Marketing for the success of a business in India

The number of internet users in India reached nearly 700 million last year, according to statista.com. In the future, the growing trend in the number of Indian internet users will, of course, continue. This makes the importance of digital marketing for the success of a business in India is more and more vital. Stay till the end of this post to know why and how digital marketing plays a huge role in sales and business in India. 

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Does the term “Digital Marketing” sound familiar to you?

Does the term “Digital Marketing” sound familiar to you? Well, if you are working in sales or running a business, this term must be something more than familiar to you, right? 

With more and more Indians going online every day, it’s hard to achieve considerable business success without the right digital marketing strategy. It’s not exaggerated that being aware of the importance of digital marketing is the key to success in today’s digital era.

Right below here, we are going to share with you some of the most important facts related to Digital Marketing and its benefits for companies and businesses of all sizes. Now, let’s take a look at the first part of this writing to know what digital marketing is.

According to statista.com, India had almost 700 million internet users

What is Digital Marketing?

Speaking of digital marketing, there are many different definitions of this term. Though people have different ways of defining digital marketing, they all agree that it is a component of marketing, utilizing the internet, electronics devices, and different forms of digital communication to connect with potential customers and to promote products and services. 

In other words, digital marketing is all about utilizing the internet and digital technology to reach marketing objectives. These days, digital channels like search engines, email, social media, websites, and others are a part of the marketing efforts of businesses in India and other countries around the world. 

Traditional marketing vs Digital marketing

How is digital marketing different from traditional marketing?

Wonder about the difference between digital marketing and traditional marketing? Here is a quick answer! 

Digital marketing and traditional marketing are indeed different in many ways. But if you want to know the basic difference between these two marketing methods, well, we can say that it lies in the channels or the medium through which marketing messages reach an audience. While traditional marketing utilizes traditional media such as newspapers and magazines, digital marketing digital media like websites and social media. 

Quick insights into India’s digital use in 2021

According to statista.com, India had almost 700 million internet users. This figure is estimated to grow to more than 974 million by 2025, presenting the greatest chance ever for businesses of all sizes to grow and approach a huge market through digital channels. 

There were 448.0 million social media users in India in Jan 2021

Additionally, as per Digital 2021 reports published by We Are Social partnered with Hootsuite, there were 448.0 million social media users and more than 1 billion mobile connections in India in January 2021. As compared to the previous year, both social media users and mobile connections all increased by 21 percent and 2.1 percent, respectively, showing the growing trends in digital use in India. 

Based on the report of GlobalData (via upgrad.com), the e-commerce market in India is pushing to up to 7 trillion rupees by 2023 due to lockdowns.

Importance of Digital Marketing for the success of a business in India

When it comes to the importance of Digital Marketing for the success of a business in India or any other markets, the opinions quite vary. While some people say that the cost for doing digital marketing is cheaper than traditional marketing, that digital marketing is measurable, some suppose that investing in digital marketing is a good way to keep up with or even compete with the competitors. 

Of course, all of these opinions are true. There are a lot of reasons for your business to go online and invest in digital marketing. No one can deny that fact. And in today’s article, we will list out the top 06 benefits of Digital Marketing, mainly focusing on its core advantages. Let’s see what they are now.

There are a lot of reasons for your business to go online and invest in digital marketing

Better reach

Your customers are online more and more, emphasizing the importance of digital marketing in the success of a business.

As evidenced by the figures mentioned above, there are more and more Indian people spending time online, browsing around the internet, and looking for products and services. To benefit from this massive audience base, the key here is to maximize your online presence, right? In digital marketing, reaching the right people where they spend time online is so vital. 

Imagine that when your customers are browsing the internet looking for your services or products, but they can’t find your website, your social media accounts, or any online presence of your business, then you risk losing potential buyers to your competitors.

The ability to target the right audiences

Able to target ideal audiences

Digital marketing enables businesses to identify and target a very highly specific audience. Digital marketers can send them personalized and high-converting marketing messages at the right time. 

For example, it’s possible to show social media ads to the right audience group for your business’s niches based on their demographic variables like age, gender, location, and a lot more. 

Besides, digital marketing allows marketers to conduct the necessary research to identify the right buyer persona. It also lets you market to sub-groups within the bigger target audience of your business. For businesses that sell multiple services and products to different buyer personas, well, this benefit is so helpful. 

It’s easy to scale and adapt your campaigns

Easy to scale and adapt

With digital marketing, it’s easy to scale and adapt your campaigns and even your strategies. Digital marketing lets marketers track campaigns every day.

Anytime you realize something, even the smallest things, is not working in your digital marketing campaign, you can adapt them and wait for better results. If you do not find those changes effective, you can continue adjusting and adapting your campaign. You don’t need to start from scratch.

For example, when you launch a display ad campaign and don’t get the number of orders that you expected, it’s so easy to make changes to that campaign. On the other hand, if you got a massive order and want to scale back to avoid getting backlogged, well, you can also do that with ease. 

More cost-effective

One of the most significant benefits of digital marketing is cost-effectiveness. Digital marketing is a lot more affordable than traditional marketing. We all know that for businesses that have limited resources, investing money in traditional advertising is so costly; they don’t have enough money to do so. Even printing flyers is expensive and time-consuming for new small businesses.

But with digital marketing, you can start the process anytime you want. You just need to conduct some research and then implement any types of digital marketing that you find appropriate for your goals and your budget. 

Importance of Digital Marketing for the success of a business: Cost-effectiveness is one of the biggest reasons for businesses to do digital marketing

Measurable

Digital marketing always gives marketers a comprehensive, A-to-Z view of every data and metrics that matter to a business, including shares, views, impressions, clicks, time on page, bounce rate, conversion rates, and more. Even for a figure like your website’s page load time, you can also check it with ease and free by using free online website testing tools or free website checkers.

It means that with digital marketing, you can see accurate real-time results, which you are almost unable to do when doing offline marketing. If you have put an advertisement in a magazine, well, you knew that it’s so hard to estimate how many people paid attention to your ad. There is also no assured way to know how many sales were generated from that ad. But with digital marketing, it’s so easy to measure the ROI of almost all aspects of your marketing efforts. 

It’s so easy to measure the ROI of almost all aspects of your marketing efforts

Build credibility and maintain the brand reputation 

Doing digital marketing helps a business establish its credibility and build the relationship with customers. With digital marketing, you can easily show your audiences what your business is about, what it is made of, and how it can help them with their needs and their problems. 

Do you know the term “going viral” on the internet? Well, if you have good products and services combined with the right digital marketing strategy, we believe that it won’t take much time for your business to go viral and to be recognized by a lot of people.

Digital marketing is not only essential in building trust but also in developing and maintaining a strong brand reputation. 

Others

Along with the 06 significant advantages mentioned above, digital marketing also features other great benefits, including better ROI, increased sales and revenue, providing the customers and audiences with a more interactive experience, and more.

• See also: Website testing: Connection between web performance & conversion rate

There are quire various types of Digital Marketing

Doing Digital Marketing in India, which types of Digital Marketing that your business should opt for?

According to Hubspot, there are up to 11 different types of Digital Marketing, including:

• Search Engine Optimization (SEO)

• Social Media Marketing

• Content Marketing

• Affiliate Marketing

• Email Marketing

• Inbound Marketing

• Marketing Automation

• Native Advertising

• Pay Per Click (PPC)

• Online PR

• Sponsored Content

Of course, each one of them different from the others in many ways, from platforms used to do marketing, the techniques implemented in each process, the cost, and more. For example, while SEO is the process of optimizing a website to “rank” higher in SERPs (search engine results pages), social media marketing uses social media channels to promote products and brands, drive traffic, etc.

Each type of digital marketing benefits a business in different ways. Many businesses, especially the biggest ones, take advantage of as many digital marketing methods as possible, while the smaller ones tend to choose one or a few types of them. Choosing which types all depends on the goals, the targeted audience, the budget, and the manpower of a business. 

Being aware of the importance of digital marketing is the key to success in today’s digital era

Wrapping up 

Recently, we have checked out the great advantages of digital marketing in sales and businesses. Thanks to the importance of Digital Marketing for the success of a business in India combined with the ongoing digital use in India in the future, it’s no surprise that digital marketing is going to be a must in doing business in the country. 

Sources:

blog.hubspot.com/marketing/what-is-digital-marketing

datareportal.com/reports/digital-2021-india

statista.com/statistics/255146/number-of-internet-users-in-india

webfx.com/blog/marketing/importance-of-digital-marketing

lyfemarketing.com/blog/importance-of-digital-marketing

upgrad.com/blog/growth-of-digital-marketing-in-india