Instagram is developing new tools to assist its creators in generating more revenue from the network.
New off Facebook activity tool...
Mark Zuckerberg announced new capabilities at Facebook's first Creator Week event that will allow influencers to earn "additional revenue" for achieving particular targets.
Facebook New Tool that Helps Creators Earn More Money
The new program enables influencers to earn additional payouts to hit certain milestones. Creators can earn “bonuses” on Instagram by selling a certain number of badges or broadcasting with another account.
The prizes will be given out through Facebook's "Stars Challenges," which reward producers for hitting streaming objectives and accomplishing other tasks.
The additional challenges may incentivize influencers to spend more time creating content for their fans on Instagram and Facebook than on other platforms, in addition to increasing revenue for producers. During the event, Zuckerberg remarked, "We believe that you should be compensated for the value that you offer to your fans and to the general community."
Facebook new marketing tool
The company's ambitions to allow influencers to earn commission directly from shopping posts within the app were revealed by the CEO. Brands can now set commission rates for products they sell on Instagram as a result of the move.
Facebook’s New Tool Helps Creators Earn Extra Cash
Creators will receive a commission based on the number of sales generated from their posts if they tag those products in their posts. Instagram plans to test the capabilities “with a small set of US-based creators and businesses, including Benefit, Kopari, MAC, Pat McGrath Labs, and Sephora,” according to the company.
Finally, Instagram is letting creators who already have their own storefronts to link them to their Instagram accounts. The "creator shops" feature, which Zuckerberg had previously teased, is now available to creators.
The new capabilities were released as Facebook stepped up its efforts to woo creators, who now have a growing number of channels to monetize their following.
While Instagram's greatest stars have been able to secure sponsorship deals with brands in the past, the platform hasn't done as much to help up-and-coming stars who may not have as much name recognition.
Facebook Offers Creators New Opportunities to Earn Extra Money
However, Zuckerberg has recently spoken about the necessity for a "creative middle class" to ensure the platforms' long-term viability for a wider audience.
At Creator Week, he also highlighted — once again — that when Facebook begins to take a share from creators in 2023, it will do so on more favorable conditions than Apple. He didn't specify the terms but did remark that they would be "less than the 30% that Apple and others take.