ios 14.5

Apple released iOS 14.5 late last month with a new policy called App Tracking Transparency, which requires the iPhone, iPad, and Apple TV applications to ask users’ permission if they want to track their activity using techniques like IDFA (ID for Advertisers) for data collection and ad targeting.

Although the move is likely to have a significant impact on the bottom line for many types of apps relying on advertising for revenue, Apple emphasizes that the most concerning issue is users' control over how they are tracked and how their data is used and accessed.