Facebook revealed its plans to lift a ban on US political ads which was introduced after the November 6 election.
It’s the time when the country was being plunged into a political maneuvering period and Facebook was under fire for it spreading false information.
The move recreates opportunities for political ad campaigns on Facebook and issues advertisers as well.
Facebook will lift its political ad ban
The social network imposed this temporary ban on political advertising after the November 2020 election to avoid confusion or abuse after Election Day.
"We've heard a lot of feedback about this and learned more about political and electoral ads during this election cycle," Facebook said in a blog post on Wednesday.
The company revealed there could be changes in its policies and said to pay attention more to how these ads work on the platform to see if changes would be merited.
- Read also: Facebook to End Its Political Ad Ban
Last week, Google also lifted its ban on political advertising though it had previously designated the 2020 election as a sensitive event. The company then re-imposed the policy on Jan. 14 in the wake of the Capitol riots.
The ban’s impacts?
The limitations on political ads and issue advertising posed by both Facebook and Google limit the ability to reach voters during fundraising season and block pro-vaccine ads in some cases.
Facebook to End Its Political AD Ban
Facebook's planned lift of the advertising coincides with US law enforcement that says social media's role in sparking the Jan. 6 Capitol riots has come under increasing scrutiny.
Facebook has made great efforts to reduce the amount of political content on its platform as it is criticized for spreading misinformation, inflaming voters, and potentially sparking violence.
In an announcement, the company said it would start limiting political content exposed to users in their News Feed.