US Asserts that Google Spends Over $10 Billion Annually to Retain Its Search Supremacy

Sep 22, 2023 - Views: 394

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The Department of Justice said Tuesday at the beginning of the largest U.S. antitrust trial in a quarter-century that Google has used its control of the internet search industry to exclude rivals and stifle innovation.

Kenneth Dintzer, the principal attorney for the Justice Department, stated that the case "is about the future of the internet and whether Google's search engine will ever face meaningful competition."

Google pays more than $10 billion a year to maintain its search dominance

Google pays more than $10 billion a year to maintain its search dominance

Federal attorneys and state attorneys general will work to show that Google rigged the market to its advantage by making its search engine the default option in a variety of locations and devices over the course of the next 10 weeks. 

Probably not until the beginning of next year will U.S. District Judge Amit Mehta announce a decision. 

If he finds Google in violation of the law, a second trial will be held to determine what actions should be taken to control the Mountain View, California-based business.

Top officials from Alphabet Inc., the parent company of Google, and other significant technology firms are also anticipated to testify. 

Alphabet CEO Sundar Pichai, who took over for Google co-founder Larry Page four years ago, is most certainly one of them. Additionally, according to court filings, senior Apple executive Eddy Cue may be asked to testify.

According to Dintzer, Google spends more than $10 billion annually for these privileged jobs.

In particular, on phones, Dintzer added, "Google's contracts make sure rivals cannot match the search quality ad monetization." 

This wheel has been rotating through this feedback loop for more than 12 years. Google always wins out in these situations.

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