A new YouTube feature that lets users buy products shown in videos

YouTube releases a new feature that allows users to buy products shown in videos

Youtube is testing a new feature that allows users to buy products directly in a video they are watching. Viewers can discover and select products featured in select Youtube videos. 

This feature is currently being tested by the video streaming platform with a good test upload speed on a small scale in the US on Android, iOS, and the web. Certain products will be available and purchased via a shopping bag icon.

Youtube says that this feature will let viewers take relevant information and purchase products they see in videos. Viewers can see a list of featured products by clicking on the shopping bag icon that exists in the bottom left corner of some videos. Through that, they will be able to explore each products’ page, where they want to know more information about products. 

In October 2020, according to the Bloomberg report, Youtube started asking creators to use Youtube software to tag and observe product features shown in the videos. Those data will be used to combine with Google’s shopping tools and analytics and then calculated. 

The report stated that this new Youtube feature was testing with a limited number of video channels and creators would have control over the products that are displayed on the videos.

The latest testing of Youtube seems to be a breakthrough expansion of the same idea. In the future, Youtube can roll out this feature to more and more users over time. 

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