Google's Billion-Dollar Trick to Get Owners of iPhones to Use Its Services

Nov 20, 2023 - Views: 303

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It may surprise you to know that Google pays Apple billions of dollars annually to continue serving as the iPhone's default search engine.  

In court, Google recently disclosed that it paid $26.3 billion in total in 2021 to be the search engine of choice for many businesses. 

Although Google didn't say who received what, Apple most certainly received the lion's share. 

The way Google forced iPhone owners into using its services

The way Google forced iPhone owners into using its services

In 2021 alone, Google reportedly paid Apple a staggering $18 billion to maintain its search engine as the default on iPhones, iPads, and Mac computers, according to a report by Bernstein analyst Toni Sacconaghi.

Even if the U.S. Department of Justice's federal antitrust case against Google in 2020 reportedly forced Google to lower its payments to Apple to $8 billion in 2023, that's still a staggering sum of money. 

Though they have admitted its existence in the past, Google and Apple have not made public the precise amount of money Google pays Apple to be the default search engine on Apple devices. 

The United States Department of Justice launched an antitrust action against Google in 2020; the case remains pending and could have a significant impact on the direction of the online search market. 

Read more: MediaTek Has Raised the Bar for Android Phones

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